Just like every other construction company owner, you must also be thinking that content marketing is useless for your business. I am saying this because construction is one of the industries where I can really see a lack of content marketing utilization. After all, topics related to construction don’t give themselves much for engaging and fun posts. Sounds familiar? I’m sure yes because that’s how most people think. Well, it’s high time you change that mindset!
In today’s world, you can’t really afford not involved in content marketing. Your business, in fact, every business needs a strong content marketing strategy to boost leads. Surprisingly, content marketing generates 54% more leads than conventional outbound marketing tactics. If you are wondering how you can become a content marketing expert, keep reading!
4 reasons why your construction company needs content marketing in the first place:
1. It increases your conversion rates:
Do you really think you’re making the most out of your company’s website? Yes, you might be getting a few hundred or even thousands of visitors but so what? There’s still a chance for more! Content marketing not only brings traffic to your website but also brings a great rise in your conversion rates. According to recent statistics, inbound marketing has improved conversion rates by 60%. Clearly, a good content marketing strategy helps your website’s visitors take the next step in their buyer’s journey.
Apart from that, people who reach your website by means of organic search are much more probable to convert than those coming from paid advertisements because they are far more educated leads. You already know they have a particular problem in your industry and are looking for help.
Not to mention, the ones who do not convert can simply be traced and retargeted with paid campaigns. This will build brand awareness and trust too, making them more likely to come back and convert in the following days.
2. Your competitors might have already started content marketing:
According to the recent researches, most of the construction companies are not taking advantage of content marketing even in today’s highly digitized world. However, some companies are now just starting to utilize content marketing after looking at all the benefits it can bring to your company in almost no time. I’m sure you don’t want to be left behind…
There are a lot of people who have queries about construction rates, building materials, renovations, etc. but, because of the lack of content on construction-related topics, most of their questions go unanswered. Update your website with unique and informative content to attract visitors. If you don’t have a good content writer for your website yet, check out thewritepick.com and avail the best content services in town.
3. Business to business decision-makers are looking for custom content:
Content marketing combines the understanding of what your audience is looking for with the power of producing great quality content that adds on to the significance of your client. Apart from making them more likely to convert, this also helps in boosting up their perception about your company or brand.
Of course, in the end, customers of construction companies are paying millions of rupees for their projects with your company. I think it’s quite understandable then that they should know everything about your company beforehand and whether it’s best for them or not. This can only be done by putting up quality content on your website.
If you still haven’t spent your marketing budget on old, traditional outbound marketing methods, spend it on content marketing and you’ll see for yourself how beneficial it is. A blog section for your website is a pretty good thing to start off with. Find the best blog writers at The Write Pick.
4. Increases your web’s traffic:
Every day, thousands of potential customers from your target audience search for construction related questions on Google, simply waiting for answers they can’t find anywhere. The objective of content marketing is to bring more capable leads to your website by providing them with valued info that is related to your business and their queries or needs.
Companies that post adequate content at least once a week have been shown to produce over three times more website traffic than others. Just imagine how much 3x more people visiting your website could do for your construction marketing struggles?
Moreover, content marketing has been shown to get more website traffic than paid advertisements and of course, in much lesser costs. Not to mention, the added benefits content marketing brings to you.
These are just four basic reasons why your company needs content marketing, like every other company nowadays. There are a hundred more reasons but I hope these were enough to convince you about the importance of content marketing. If you don’t know where to start from, you can always commence by adding blogs or small FAQ sections for your audience, on your website. Avail the best content writing services at The Write Pick.
Where are you going? It hasn’t ended yet! Keep reading for another three interesting points about content strategies that will help your business in reaching the heights you dreamed of.
3 content marketing strategies for your construction business:
1. Cover the most recent interesting news or event:
Do you think something new recently happened in your industry like a launch of some new kind of marble, or any other building material that you think your audience would be interested in? Well, of course, every industry has new launches every other day… all you have to do is take advantage of that! Yes, write about it on your website and let your audience know which one is better- the new one or the old one?
Inform your readers about the benefits of this product and whether they are cost and environmentally friendly or not? Basically, just give your expert take on it and influence your clients and potential clients.
2. Write detailed reviews:
One thing that today’s generation absolutely loves for sure, is reviews. Since everyone is always on the go nowadays, they don’t have time to investigate stuff before spending money on it. Therefore, what they really like to do is Google it and read about it online. What could be better than your potential customers reading about products of your industry that they intend to buy, on your website? It would gain their trust which eventually means their conversion from potential to regular customers.
Other than that, writing in-depth reviews of products and processes on your website also helps in building a network of people who depend on you for expert advice on your industry-related products. With time, this will lead to social media mentions, shares and interactions as well as bringing much more people to your website. Honestly, who wouldn’t want that? Find the best content writer for your website on The Write Pick.
3. Daily hacks:
Didn’t get this? It’s pretty simple. Make a small corner on your web page where you can update one DIY project or life hack using waste construction materials, every day. This will surely attract the younger people of your audience since DIYs and recycling is the real big cheese nowadays. To make it more attractive, you can add colorful pictures or small video tutorials that nobody can ignore.
Share these video tutorials and pictures on social media and use different hashtags to gain popularity all around the world.
That’s it for now. I hope you enjoyed reading this blog and it somehow helped you. If it did and you’re now planning to get content writing services for your business, don’t forget to check out Thewritepick.com.